{"id":410,"date":"2017-02-27T15:30:22","date_gmt":"2017-02-27T14:30:22","guid":{"rendered":"http:\/\/modernworkplacelearning.com\/magazine\/?p=410"},"modified":"2018-12-24T13:35:11","modified_gmt":"2018-12-24T13:35:11","slug":"top-down-implementation-of-social-learning-doesnt-work","status":"publish","type":"post","link":"http:\/\/modernworkplacelearning.com\/magazine\/top-down-implementation-of-social-learning-doesnt-work\/","title":{"rendered":"Top down implementation of social learning doesn&#8217;t work"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-414 alignleft\" src=\"http:\/\/modernworkplacelearning.com\/magazine\/wp-content\/uploads\/2017\/02\/workplace-1245776_640-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"http:\/\/modernworkplacelearning.com\/magazine\/wp-content\/uploads\/2017\/02\/workplace-1245776_640-300x200.jpg 300w, http:\/\/modernworkplacelearning.com\/magazine\/wp-content\/uploads\/2017\/02\/workplace-1245776_640.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Now that <strong>social learning<\/strong> is a hot topic, many organizations are beginning to consider how they can implement or operationalize it.\u00a0 However, &#8220;social learning\u201d\u00a0 is a very different type of learning from traditional training, because it is natural phenomenon (that takes place when people share and collaborate with one another) rather than something that is implemented by an organization. However,\u00a0 as the use of social technologies are changing the definition of <em>social learning<\/em>, the issue is rather more about how to implement tools to underpin social and collaborative learning within an organization.<\/p>\n<p>The traditional way of implementing any new trend or technology \u2013 we have seen it with e-learning and the LMS &#8211; is to do this top-down.\u00a0 Someone or some people decide what tools\/platforms are best for use within the organization and these are then purchased, installed and set up for employees to use.\u00a0 They then have to get the employees to use the tools, perhaps even train them to how to do so.<\/p>\n<p>Those who are implementing social learning in this way, ask questions like this:<\/p>\n<ul>\n<li>How will we get people to use the social tools?<\/li>\n<li>How will we get people to collaborate and share?<\/li>\n<li>How will we ensure what they share is accurate?<\/li>\n<li>When are they going to have time in their workday to collaborate and share with their colleagues?<\/li>\n<li>What platform can we ensure everybody uses to allow us to track every piece of social activity that takes place?<\/li>\n<\/ul>\n<p>In other words, it is seen in terms of <strong>imposing <\/strong>social and collaboration tools on the workforce, <strong>compelling <\/strong>them to share and collaborate, and then <strong>controlling\u00a0 <\/strong>and<strong> tracking <\/strong>what they do share.<\/p>\n<p>But this approach doesn&#8217;t work well with social learning for a couple of reasons:<\/p>\n<p>1.\u00a0\u00a0 Those that are already collaborating, sharing and learning with one another, are resisting attempts to force them to use other social tools or platforms in order to track and control what they are doing.\u00a0 It only serves to push their sharing activities underground.<\/p>\n<p>2.\u00a0\u00a0 Those that have yet to experience, understand and feel comfortable with social technologies don&#8217;t want to be forced into sharing and collaborating when they are not ready for it, and are resisting attempts to make them do so.<\/p>\n<p>So it is\u00a0 unsurprising that organizations that take a top-down approach to implementing social learning are reporting that it has failed; that workers are not using their social platform and that it is therefore not effective!<\/p>\n<p>A more appropriate approach, therefore is to use a <strong>supportive<\/strong> <strong>bottom-up <\/strong>approach, which is more about supporting those individuals who already are sharing and collaborating with one another and encouraging others to experience the benefits of social working and learning. It is also about recognizing the fact that social learning works best when individuals and teams have a genuine purpose, need or interest to do so, e.g. to deal with a common issue or problem or to support one another &#8211; rather than because they are being told or forced to do so.<\/p>\n<p>Smart organizations are therefore asking very different questions about implementing social\u00a0 technologies for working and learning, e.g.<\/p>\n<ul>\n<li>How can we support those who are already working and learning collaboratively?<\/li>\n<li>How can we build on what is already happening?<\/li>\n<li>How can we encourage those who are not already working and learning collaboratively, to do so?<\/li>\n<li>How can we provide services to individuals and teams to help them address their learning and performance problems using collaborative approaches?<\/li>\n<\/ul>\n<p>In organizations where this approach has been adopted, social learning and collaborative working is an organic process, for as more and more people recognize the value of learning from one another, they become involved, participate, share and collaborate.\u00a0 It is these organizations who are reporting job and business productivity improvements,\u00a0increased customer satisfaction and an improved bottom line.<\/p>\n<p>There are a number of fundamental principles that underpin a supportive bottom-up approach to social learning:<\/p>\n<p><strong>1 \u2013 L&amp;D doesn\u2019t \u201cown\u201d social learning<\/strong><\/p>\n<p>When Marcia Conner, the author of <a href=\"http:\/\/marciaconner.com\/books\/new-social-learning\/\" target=\"_blank\" rel=\"noopener\"><em>The New Social Learning<\/em><\/a>, was asked, in an interview whether\u00a0social learning should be led by\u00a0cross-division teams or should it be\u00a0\u2018owned\u2019 by a specific division\/groups, she gave the following answer:<\/p>\n<blockquote><p>\u201cThe idea any group or cross-division team can own social learning is like asking one department to be responsible for organizational health. The only people who can own social learning are the individuals who themselves are learning each day, from one another, based on their work and in the flow of work.<\/p><\/blockquote>\n<p><strong>2 &#8211; Autonomy is a powerful motivator<\/strong><\/p>\n<p>In his\u00a0 book, <a href=\"http:\/\/www.danpink.com\/books\/drive\/\" target=\"_blank\" rel=\"noopener\"><em>Drive: the surprising truth about what motivates us<\/em><\/a>, Dan Pink explained how autonomy (along with mastery and purpose) is a powerful motivator.\u00a0 He shows that the secret to high performance and satisfaction at work is the deeply human need to direct our own lives.\u00a0 He states:<\/p>\n<blockquote><p><em>\u201cThe opposite of autonomy is control.\u00a0 And since they sit at different poles of the behavioral compass, they point us to different destinations.\u00a0 Control leads to compliance; autonomy leads to engagement.\u201d<\/em><\/p><\/blockquote>\n<p><strong>3 \u2013 Better results come from \u201cgetting out the way\u201d<\/strong><\/p>\n<p>Encouraging learner\/worker autonomy is something that scares many organizations; and it certainly requires a culture of trust. Andy McAfee, writing in a 2010 article in Fortune Magazine,<em> <a href=\"http:\/\/archive.fortune.com\/2010\/11\/01\/technology\/social_media_corporations.fortune\/index.htm\" target=\"_blank\" rel=\"noopener\">Taking the social media plunge: Learning to let go<\/a>,\u00a0<\/em>says<em>:<\/em><\/p>\n<blockquote><p><em>&#8220;If you want a good outcome, back off on process and get out of the way of people. Let them come together and interact as they wish, and harvest the good stuff that emerges.&#8221;<\/em><\/p><\/blockquote>\n<p>So implementing social technologies for learning therefore is not just about adding social media to the blended learning mix, but about encouraging workers to use them to share their knowledge and experiences with one another as a natural part of their daily work. .<\/p>\n<p>And furthermore, the ultimate success of the use of social technologies to support collaborative learning and working doesn&#8217;t lie in the <strong><em>quantity<\/em><\/strong> of sharing that takes place which is measured in the number of posts, likes and\u00a0 comments &#8211; since that just encourages people to share for sharing&#8217;s sake and ultimately leads to over-sharing and noise &#8211; but in the <strong><em>value<\/em><\/strong> that people derive from those shared experiences, which leads to improvements in job, team and organisational performance.<\/p>\n<div 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